MAKING WAVES FOR GOOD
Transcript: Hi, I'm Heather Markham with Making Waves For Good, and author of the book “Rough Waters from Surviving to Thriving with a Progressive Muscular Dystrophy.” Accessibility is about more than just ramps. One in four Americans has a disability and over 90 percent of those are invisible. Customers with disabilities are considered the absent majority, because if they can’t get through the door or around in your space, or even around in your website … how could you possibly know about them? Curious? Reach out. Let’s talk.
“Disability is the result of the interaction between a person and their environment.
"Persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments.
"Interaction with various barriers, such as inaccessible buildings… may hinder their full and effective participation in society."
definition by the World Health Organization
Customers with disabilities are often considered the “absent majority.”
Since they can’t get in the door, they are invisible to many of the businesses that they would otherwise support.
“To tap into the $13 trillion spending power of the disability market and the unmatched insight it brings to innovation, businesses must make accountable, measurable concerted commitments, in partnership with lived experience to make authentic representation and universal design the norm."
We take your business beyond the ADA minimums, and transform your physical space and website into places that are barrier-free.
My superpower is seeing things that other people don’t.
Making Waves for Good: transforming businesses to remove barriers
Become Barrier-free and allow your customers to fully engage with everything you have.
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